Sunday Afternoons Inc., alleged for a time anniversary anniversary that abounding families are assuredly able to apathetic bottomward and absorb affection time together, has agilely developed by developing and business sun careful hats and accouterment and persuading retailers beyond the U.S. to banal them.
The articles accept mostly targeted women and accouchement for the accomplished two decades. But this year, the aggregation is activity afterwards the guys, too.
For aing spring, it’s introducing a band of sun-protecting, abstruse headwear for men alleged Madrone.
But aboriginal it has to grab the absorption of retailers, and for that the little aggregation from Talent, Ore., is activity big at the Alfresco Banker Summer Market show.
The anniversary showcase, which began Wednesday and ends this weekend in Salt Lake City, amounts to Christmas morning in August for the world’s outdoor-gear aficionados. The latest developments in backpacks, boots, sleeping accoutrements and added are arrayed in a baby burghal complete central the Salt Palace Convention Center.
Nearly 1,300 brands, including about 50 from Oregon, accept staked out spots. And 25,000 attendees will be allocation up the wares, best of them retailers basic decisions about what articles to backpack aing summer. Winter decisions will anticipate a agnate appearance in Salt Lake Burghal in January.
“The Alfresco Banker is the show,” said Meadow Lacy, administrator of business and accessible relations for Sunday Afternoons and Madrone. “If you’re activity to advertise any alfresco accoutrement products, OR is the appearance to go to. It’s the absolute fit for us.”
Sunday Afternoons has been an Alfresco Banker approved back 2000.
The aggregation started in 1990, back Angeline and Robbin Lacy created alfresco articles to advertise at Saturday Market-style get-togethers. Their Adventure Blanket, advised for outdoors rigors, became a big seller.
Angeline Lacy tinkered with extra t debris and began bed-making sun-protecting hats. Her Adventure Hat charcoal one of the company’s top sellers and it apparent the alpha of a headwear and accoutrement aggregation
The family-owned, a captivated Sunday Afternoon has 35 advisers and takes affliction of the essentials in Talent, arctic of Ashland. Those accommodate artefact design, arrangement making, prototypes, graphics, photography, sales and sales support, accumulation alternation administration and banking control.
Initially, accomplishment was based a Ashland but 85 percent has now confused to Vietnam.
The aggregation keeps a flagship retail abundance in city Ashland. There’s a administration centermost in Central Point.
Madrone enters a aggressive mural for men’s abstruse headwear. At mega alfresco banker Cabela’s, for example, men’s brands accommodate The Arctic Face, Columbia, Alfresco Research, Tilley, Stetson and Outback Trading — and Cabela’s own brand.
Meadow Lacy, son of the Sunday Afternoon founders, is assured Madrone will appear from Alfresco Banker with orders from “famous vendors,” crumbling to allotment the names afore commitments are made.
The company, he says, has a continued account of accessories set up for the canicule ahead. And if that’s not enough, it’s planning to tap a keg of beer for an after-party Thursday and accord abroad 200 Madrone caps to convention-goers.
“It absolutely speaks to the macho outdoorsman,” Lacy said of the new band of hats. “It fills this niche. I fell like it’s an accessible category.”
— Allan Brettman
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