NEW YORK, NY–(Marketwired – Jun 10, 2014) – Pioneering adorableness articles architect L’Oréal Paris has activated angel acceptance technology to dynamically ambition artefact ads based on the beard blush articular in photos of faces for its Ombre campaign, which is now alive on GumGum’s in-image announcement platform.
The attack appearance a address offered alone by GumGum, whose angel scientists accept created an algorithm to ascertain beard blush aural millions of photos beyond the beat agreeable of its administrator partners’ sites. In turn, a agnate in-image ad — such as an ad for aphotic hair-coloring articles based on an angel accepted to accommodate amber or atramentous beard — is served.
A second-year applicant of GumGum, L’Oréal Paris was amid the aboriginal to capitalize on GumGum’s avant-garde Canvas takeover assemblage for a 2013 campaign; the Canvas takeover is additionally allotment of the artistic mix for Ombre. Additionally, the attack capitalizes on addition first, an in-image “Slider” unit, enabling all of Ombre’s blush articles to be included in the artistic back ads arise over photos different to hair.
The attack targets images and pages with keywords accompanying to beard care, adorableness and L’Oréal Paris products, as able-bodied as sites that ability women 18-40 who common fashion, adorableness and affairs verticals beyond the GumGum platform.
ABOUT L’ORÉAL PARISThe L’Oréal Paris analysis of L’Oréal USA, Inc. is a absolute adorableness affliction aggregation that combines the latest technology with the accomplished in affection for the ultimate in affluence adorableness at mass. The L’Oréal Paris cast encompasses the four above adorableness categories — beard color, haircare, skincare and cosmetics — and includes such acclaimed brands as Preference, Excellence, Féria and Healthy Look beard color; Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCrème, EverStyle, EverCurl and L’Oréal Paris Kids beard care; Advanced Suncare, Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Sublime Bronze and Men’s Able skincare; and the Colour Riche, True Match, Infallible, Visible Lift and MAGIC cosmetics collections, forth with a portfolio of mascara including Voluminous, Double Extend and Telescopic amid abounding others. For added admonition on L’Oréal Paris and its brands, and to accept alone adorableness advice, able tips and absolute adorableness agreeable 24-7 (wherever you may be), analysis out www.lorealparisusa.com.
ABOUT GUMGUMGumGum is a new affectionate of announcement platform, committed to creating cast assurance in band with exceptional beat agreeable area it’s affirmed to be seen. Accepted for creating the in-image announcement category, GumGum continues to acquaint confusing technologies for a new bearing of display, adaptable and video announcement solutions. Reaching 70 actor visitors in the US as they appearance images and agreeable beyond added than 1,000 exceptional publishers, GumGum ads crop 20 percent college viewability and 10 times the assurance of acceptable affectation options, consistent in above cast lift for marketers and added acquirement for publishers. The aggregation is headquartered in Santa Monica, California, with bristles added offices about the US. Its investors accommodate NEA, Upfront Ventures, Aboriginal Round Capital and Crosscut Ventures. www.gumgum.com.
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