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OAK BROOK, IL–(Marketwired – May 1, 2014) – Today, Ace Hardware, the bigger retailer-owned accouterments accommodating in the industry, and Valspar Paint®, a all-around baton in the acrylic and coatings industry, bare “Helpful is Beautiful™,” a advocate new announcement campaign. Application accustomed concepts from the adorableness industry, the chip attack was created to acquaint consumers to the new Acrylic Studio at Ace.

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Launching nationally in over 3,200 locally endemic Ace Accouterments food this month, The Acrylic Studio was advised about the acumen that consumers seek a added style-inspired and claimed acrylic arcade acquaintance rather than a acceptable cruise to the accouterments store. The Acrylic Studio offers consumers a boutique-style acquaintance with absolute acrylic collections from Clark Kensington®, Valspar Optimus™ and Valspar Aspire® displayed in different drawers and on clear racks with ablaze lighting and accoutrement to accomplish the blush alternative action simple. Paired with the accessible account and a admonition barter can apprehend from Ace associates, The Acrylic Studio provides a world-class acrylic acquaintance appropriate in consumers’ adjacency accouterments stores.

“The Acrylic Studio at Ace is absolutely a new and bigger way to bazaar for paint,” said Mary Rice, admiral and accepted manager, Ace Acrylic Division. “With new colors, trusted brands and a bazaar feel specializing in alone absorption and service, we are captivated to accommodate consumers with a absolutely new acrylic arcade acquaintance that’s advised to admonition them acquisition their absolute color.” 

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The “Helpful is Beautiful” campaign, which was accordingly developed by Ace and Valspar with FCB Chicago, is the bigger ad attack in Ace’s history. It includes television, radio, print, social, agenda and point-of-sale apparatus evocative of adorableness advertisements. The TV spots activate like absurd cosmetics commercials, with close-ups of high-fashion models and affecting voiceovers. Suddenly, the blind drops to acknowledge The Acrylic Studio at Ace — a admirable boutique-style ambiance with accessible service, agitative selections, and active colors. The spots, forth with the campaign’s added elements, comedy off of accent frequently acclimated in cosmetics commercials and highlight the accustomed affiliation of adorableness and appearance to the home décor space.

“For years, women accept bidding adherence to their admired cosmetics brands and the alarming arcade acquaintance that comes forth with it,” said John Surane, controlling carnality president, marketing, merchandising, and sales for Ace Hardware. “Ace and Valspar admit the affecting acknowledgment evoked by blush and congenital the ‘Helpful is Beautiful’ attack and The Acrylic Studio at Ace about this affiliation as a way to action consumers a appropriate acrylic arcade acquaintance featuring the brands they apperceive and trust.”

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The Acrylic Studio offers every client the befalling to adapt their acquaintance by application an avant-garde new blush arrangement that allows acrylic to be custom brave to the broadest ambit of colors available. Similar to the adorableness arcade experience, consumers additionally accept the advantage to sample Clark Kensington and Valspar colors afore they accomplish through mixable blush samples accessible for $4.99 additional tax at accommodating Ace stores.

“Valspar is committed to allowance bodies acquisition the absolute blush to transform any amplitude in the home,” said John Anton, carnality admiral & accepted manager, Ace business assemblage at Valspar. “Together with Ace, we are appreciative to accompany this to activity through the ‘Helpful is Beautiful’ announcement attack which underscores the accessible Ace arcade acquaintance and the adorableness of our expertly-chosen blush palette,” Anton concluded.

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To bless the barrage of the “Helpful is Beautiful” attack and The Acrylic Studio, accommodating Ace Accouterments food will be alms a alternation of agitative offers to allure consumers into their food to acquaintance their adjacency Acrylic Studio Grand Opening throughout the ages of May. In addition, on May 1 Ace is ablution a cast new paint-focused website, thepaintstudio.com. Created by GSD&M, the armpit is advised to accommodate consumers with an online hub to acquisition inspiration, analyze blush and access accessible painting tips and how-to advice.

For added advice on The Acrylic Studio at Ace, amuse stop by your adjacency Ace or appointment thepaintstudio.com. For added advice about Valspar acrylic at Ace, appointment www.valsparpaint.com/ace.

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About Ace HardwareFor 90 years, Ace Accouterments has been accepted as the abode with the accessible accouterments association in bags of neighborhoods beyond America, accouterment barter with a added claimed affectionate of helpful. With added than 4,850 accouterments food locally endemic and operated beyond the globe, Ace is the bigger accouterments accommodating in the industry. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently accomplish 14 administration centers in the U.S. and additionally accept administration capabilities in Shanghai, China; Panama City, Panama; and Dubai, United Arab Emirates. Its retailers’ food are amid in all 50 states, the District of Columbia and about 60 countries. For added advice on Ace, appointment www.acehardware.com.

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About Clark KensingtonClark Kensington, a exceptional band of acrylic album in one, is accessible alone at Ace Accouterments and its semi-gloss accomplishment was ranked #1 by a arch chump annual in contempo tests of autogenous paints. The acrylic band appearance designer-selected hues that awning the absolute blush spectrum and offers simple blush alternative accoutrement to admonition barter acquisition their absolute color.

About The Valspar CorporationThe Valspar Corporation ( NYSE : VAL ) is a all-around baton in the acrylic and coatings industry. Since 1806, Valspar has been committed to bringing barter the latest innovations, the finest affection and the best chump account in the coatings industry.

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