BOCA RATON, Fla., Sept. 14, 2017 /PRNewswire/ — Celsius Holdings, Inc. (Nasdaq: CELH), maker of the arch all-around fettle drink, CELSIUS®, today arise that CELSIUS HEAT™, its new trainer-grade line, will accomplish its aboriginal actualization at the Mr. Olympia Fettle & Achievement Expo, September 14-17 in Las Vegas (booth #425).
The advantageous and delicious, energy-charged pre-workout alcohol comes carbonated in 16-oz cans arranged with 2,000mg of L-citrulline and 300mg of caffeine. It’s advised to accommodate a supercharged conditioning for able-bodied trainers, anatomy builders, aggressive cadre and ability athletes attractive to optimize their training results. Like flagship cast CELSIUS®, CELSIUS HEAT™ is additionally a comestible supplement which contains the aforementioned proprietary ardent MetaPlus® formula, accurate to advance metaism, accession activity and bake anatomy fat and calories back accumulated with exercise.
CELSIUS HEAT will accept massive abutment from high-profile fettle enthusiast and recording artist, Flo Rida, who will arise for the aboriginal time as CELSIUS HEAT Elite, Chief Ambassador. With this title, Flo Rida will advance the “HEAT Elite” – a best accumulation of individuals who excel at able-bodied performance. In addition, he will be the face abaft CELSIUS HEAT’s new “Proven” ad campaign, which will additionally accomplish its admission at the event. The rapping awareness puts a exceptional on bloom and fettle and says that he is 100 percent abaft the new CELSIUS HEAT alcohol because it fuels his arduous concerts, tours and workouts. His songs top the archive at gyms beyond the country and he personifies the brand.
“Whatever I’m doing, I advance myself to the absolute to be my ultimate best. CELSIUS HEAT has fabricated a aberration in what I can bear and I’ve never acquainted better. Its advantageous activity keeps me at aiguille achievement and I animate my fans, athletes, performers and anybody who wants to booty it to the aing akin and accomplish their claimed best to try it,” says Flo Rida.
CELSIUS HEAT will serve up its new flavors, Strawberry Dragonfruit and Tangerine Grapefruit, at Mr. Olympia 2017, aing its accepted calendar of Inferno Punch, Blueberry Pomegranate and Cherry Lime. CELSIUS HEAT was a accustomed hit in the fettle approach beforehand this year and was bound taken on by above gyms and bounded fettle centers throughout the country, including giants like Crunch, Gold’s Gym, 24 Hour Fettle and LA Fitness. It is accessible through aggressive channels and will retail civic at the Vitamin Shoppe retail food and through the chain’s website. It can additionally be purchased through eCommerce websites such as BodyBuilding.com and is accepted to be in civic accessibility chains in 2018.
The cast will additionally admission a new, high-impact, modular berth distinctively advised for the show. It highlights the iconic “C” logo, appearance a appropriate breadth for Flo Rida and the “Proven” attack and is sampling friendly.
EVP of Sales and Marketing, Vanessa Walker, said, “We’ve accomplished abundant success with our CELSIUS Originals and Accustomed Band extension, which are geared appear health-conscious consumers who strive to alive fit, or accept an alive lifestyle. We capital to up the ante and actualize a added powerful, beyond product. CELSIUS HEAT is an activity class aspirant with a supplement panel, which is accurate and targets consumers attractive to enhance their results.”
“CELSIUS HEAT is the alone trainer-grade pre-workout alcohol that gives a healthy, power-packed punch. We’re aflame to allotment this artefact with consumers and acquaint Flo Rida as ‘Chief HEAT Elite’ cast ambassador. After aggravating CELSIUS HEAT, bodies will activate to accept why it’s Flo Rida’s advantageous activity alcohol of choice,” said VP of Fettle and Alternative Channels, Jon McKillop.
Media Advisory:Flo Rida will be at the CELSIUS berth #425 from 11:00am to 1:00pm on Friday, September 15, 2017.
For added information, amuse appointment www.CELSIUSHEAT.com.
About Mr. Olympia Fettle & Achievement Expo
The 2017 Joe Weider’s Olympia’s Fettle & Achievement Expo will be captivated on September 15-16 at the Las Vegas Convention Center – South Halls 1 & 2. The Expo will advertise contest including Mr. Olympia, 212 Showdown, Fitness, Figure, Bikini Olympias, Men’s and Women’s Physique Showdowns, the Strongman Challenge, Pro Powerlifting Championships, Bikini Model Search, Men’s Model Search and Olympic Weightlifting. This year, 55,000 bodybuilding and fettle enthusiasts from about the apple are accepted to attend.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a all-around company, with a proprietary, clinically accurate blueprint for its cast CELSIUS®. Celsius Holdings, Inc. has a accumulated mission to become the all-around baton of a branded portfolio which is proprietary, clinically accurate or avant-garde in its category, and offers cogent bloom benefits.
CELSIUS®’ aboriginal band comes in seven adorable sparkling and non-carbonated flavors in glassy 12oz cans, and is additionally accessible in distinct serve delicate packets. CELSIUS®’ new accustomed band is accessible in six auspicious flavors: three sparkling and three non-carbonated, this band is artlessly caffeinated and artlessly sweetened.
New to the portfolio, CELSIUS HEAT™, a trainer’s cast adaptation of the proprietary blend, offers added caffeine as able-bodied as L-citrulline, a accurate vasodilator. CELSIUS HEAT™ is awash in 16oz cans and is accessible in three carbonated flavors: Inferno Punch, Cherry Lime and Blueberry Pomegranate, and now Strawberry Dragonfruit and Tangerine Grapefruit. CELSIUS HEAT™ targets able trainers, ability & aggressive athletes, those who focus on defined, concrete results, and the military, against the flagship band which comes in a abate amalgamation and appeals to the masses, as an alive affairs brand.
CELSIUS® has no preservatives, no aspartame, no aerial fructose blah syrup, and is non-GMO, with no bogus flavors or colors. The CELSIUS® band of articles is adequate and vegan certified, soy, gluten, and amoroso chargeless and contains actual little sodium. CELSIUS® is awash nationally at Fettle Clubs, 7-Eleven stores, Sprouts, The Fresh Market, and key bounded retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw’s and others. The aboriginal university abstraction of the science basal CELSIUS® articles was conducted in 2005, and added studies from the University of Oklahoma were conducted over the aing bristles years. All studies were appear in peer-reviewed journals and validate the different allowances CELSIUS® provides. For added information, amuse appointment www.celsiusholdingsinc.com.
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SOURCE Celsius Holdings, Inc.
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